Evert Van de Vliert (University of Groningen, The Netherlands, and University of Bergen, Norway)
Individualism—Collectivism is a broad cultural syndrome associated with hundreds of values, beliefs, and practices. In general, this broadness of the construct is an advantage, simply because individualistic and collectivistic realities are cultural deltas rather than cultural canals. As so often, however, this strength is also a weakness. Conclusions about the consequences of cultural individualism versus collectivism can hardly be sufficiently accurate. And if, in cross-national research, we control for cultural individualism—collectivism, we don’t know precisely what we are controlling for.